I've built, scaled, bought, sold, and pivoted products from the inside. I help companies see their situation clearly and build strategies that are as opinionated as they are adaptable.
You have a product thesis but the market isn't responding the way you expected. You're iterating but you're not sure if the problem is product, positioning, or market. You need to find the combination that unlocks traction before the runway runs out.
You need to reframe your business with an AI-native thesis. Your core value proposition needs to evolve. You need to enter a new market.
The product works. Customers are buying. But the roadmap, org, and GTM aren't built for the next order of magnitude.
You're an acquirer evaluating a target's product. You're an acquisition target who needs to demonstrate value. You've closed and need an integration plan that delivers ROI while cultivating team and product.
You're facing strategic business or product decisions that are well-defined or tightly scoped. Input is a defined problem, output is a defined deliverable.
You're at a strategic fork and need to pressure-test your thinking before committing to a direction.
You're about to make a significant product decision and want an outside perspective on your strategy.
You need to refresh your product strategy and want to refine (or redefine) high-level definition of end goal, customer, market, and product assumptions.
You're navigating an extended inflection point during which you need a strategic resource in your general orbit.
You're navigating an extended strategic challenge — pivot, replatforming, market expansion, post-PMF growing pains — and your challenges are amorphous or require long-running context.
You think well in dialogue and want a sparring partner to push your thinking.
You want extended support as you're implementing a strategic change, but you're not sure of the exact shape of the support you'll need.
You need hands-on product work but don't yet need a full-time product lead or only need a short-term surge in strategic capacity.
You need to translate a high-level product strategy into milestones and roadmap.
You need to define a structure and/or hiring plan for your product function.
You need help navigating the M&A process.
We're working together on an advisory retainer but you need someone to execute a short-term project for you.
30 minutes to understand the inflection point you're facing, assess fit, and discuss what an engagement could look like.